Sunday, January 26, 2020

The Organizational Structure Of Management Levels Information Technology Essay

The Organizational Structure Of Management Levels Information Technology Essay This chapter contains a discription of the various methods to be used to gather information from the client and customer in other to meet up to the requirement provided when developing the system for the client and others problems assoiciated with the current system. On the completion of this chapter, various requirement will be gathered and analysed and based on these requirement, the system will be developed. ORGANIZATIONAL STRUCTURE OF WELLCARE SHOPPING MALL The mall management is a hierarchal top-to-bottom clear cut system that has clearly defined boundaries. The shopping management follows the standard four-level management levels (Top, Middle, Low and Operational Management Levels). The system is described in full below. TOP LEVEL MANAGEMENT: This level of management, being the pinnacle in every organization is made up of CEO, and Managing Directors Board Meetings are held monthly and the malls monthly profit rankings are discussed among other issues pertaining to the store. At the Board meetings, long range plans for the store are drawn up, and are then broadcast into the store by the Managers then to other departments in the store. MIDDLE LEVEL MANAGEMENT: The Managers of the mall has people under him (he represents the Board of Trustees at the store) who implement the long range plans that the Board has set out to achieve for the store. By breaking up the plans into more realistic year or monthly plans, and dividing the objectives among the departments, the managers also at this level oversees the affairs of the mall. Listed here are the Middle Level Management level personnel at the store: Human Resource Manager, Facilities Manager, Store Manager, Purchase Manager, Sales Manager, Finance Manager, and Front Office Manager. LOW LEVEL MANAGEMENT : For the smooth day-to-day running of the hotel, the managers of each department put in place supervisors, team leaders, group leaders to watch and oversee the actions being carried out daily by the operational level staff. Some of the personnel at this level actually work along with the operational level, but cannot be classified with the operational level because of their level of information and access. OPERATIONAL LEVEL MANAGEMENT: The personnel at this level are the staffs responsible for the day-to-day implementation of the hotels objectives. Sales personnel, cleaners, Store clerks, Drivers, Sales marketer, Security officers, and Store clerks all fall under this category. An organizational chart showing the various levels of management at the mall is shown on the next page. FACT-FINDING TECHNIQUES The listings of fact-finding techniques are as follows: Interviews: Of all the techniques employed this is considered the most effective for obtaining information due to its flexible nature as interviewees are able to give proper clarification where such is required and more detail is easily obtainable using this method. Therefore in order to gain a wholesome grasp on the working of the current system certain staff and customers of the store were selected since the customers are the ones to be affected by the project it was necessary to obtain their opinions. Interviews allow us to study the reactions of the interviewees and judge if their responses are unbiased and knowledgeable. Much relevant information was obtained from the interviews conducted with the staff of the store. However this process was carried out over the internet as arranged by the client. Questionnaires: The purpose of distributing questionnaires is to obtain a broader scope of the operations of a store from the views of both the staff and customers of the store. Due to the fact that the staff of the store are numerous it is cumbersome to attempt to interview all of them but it is necessary to ensure that a good number of staff participate in the exercise. It is also not possible to interview all the customers of the store but it is necessary to obtain a broad base of input from the customer because they are the ones to utilize the software which will be designed. Due to these constraints the only technique available is to fill the stated requirements by distributing questionnaires to the various respondents. Since most of the questions in the questionnaires have a restricted set of answers the information obtained using this method is generally more precise. Observation: The purpose of observing at first hand the shopping operations of the store is to get as much personalized information as possible by discovering what is actually happening as opposed to what is supposed to happen. In conducting interviews and surveys it is possible that respondents might not be entirely forthcoming with the true answers but by observing what is actually going on, direct fact will be gathered from the shopping process. INTERVIEW QUESTIONNAIRE DETAILED RESULT DESCRIPTION OF THE CURRENT SYSTEM HOW THE CURRENT SYSTEM WORKS Based on the facts gathered from our facts finding process, the current manual based shopping system being operated by wellcare shopping mall Abuja can be summarized as follows: There are two main purpose why customers comes into the store that come; the first type of customers are those who want to find information about a product, while the second type of customers are those that want to purchase a product. The current system does have arrangements for both types of customers. MAKING AN ENQUIRY FOR A PRODUCT When customers walks into the store and want to make enquiry about a particular product, the customer then walk up to the shopping attendants to make enquiries. If the enquire is something that can be immediately treated (e.g. the description of a particular product), the shopping clerk can handle on the spot without consulting her subordinates or superiors. If however the customer wants to find out things that exceed the jurisdiction of the clerk, it is mandated for her to refer the customer to the front office manager who then handles the case, and since this also exceeds the boundaries of the shopping system. PURCHASING A PRODUCT Customer who purchase a product in wellcare shopping mall are put through five (3) process that make up the current shopping system. The first process involves customer searching for a products and adding searched products to the shopping basket. These can only be done by searching for products based on product categories in the store. The second process involves the customer paying for the product and specifying the means of payment. Two main modes are encouraged. These means are: payment by cash and payment by cheques. The third process is simply printing out the shopping receipt for the customer. The shopping receipt will contain fields which include Product Number, Product Name, quantity, amount paid and method of payment. The customer checks in the next day if the payment mode is cash, or two days after if the payment mode is by cheque. Based on these facts gathered from our facts finding process, the current manual based shopping system being operated by the wellcare shopping mall in Abuja can be somewhat summarized and represented in a process modeling diagram to illustrate or show how the current system works. PROCESS MODELING Description of the current system using Data Flow Diagram (DFD) Below is a Data Flow Diagram that shows the physical information flow within the current system at the context level. The basic organization structure is decentralized control. By referring to the Context Diagram (see Figure 1), we can see the current system is constituted of the main SHOPPING SYSTEM interacting with three entities; Customer, Bank and the Store Information System. Entity Description Customer The customer is every person that comes to the shop regarding shopping and product enquiry. Whether it is to make enquires, or to buy a product, or to pay for a product. Mall Information System This Refers to the front desk and customer services section of the store. Information regarding the store is kept in store information system. Bank When customers opt to pay by cheque, the store sends the cheque details to the bank for verification and the cash is then sent back to the store database. DETAILED DESCRIPTION OF THE GENERAL SYSTEM PROCESSES From the Context Diagrams, we can see that the current shopping system has 3 main entity: Customer Bank Shopping information system and below is an ER (Entity Relation Diagram for the current shopping system). PROBLEMS OF THE CURRENT HOTEL RESERVATION SYSTEM IT IS TIME CONSUMING With the current shopping system a lot of time is required to go through the shopping process even for regular shopping customers. It takes customer time to search for product category by category especially if the customer. IT IS TEDIOUS In the current system is very tedious and stressful for both the sales representatives and customer because of the queues often encountered in trying to pay for a product in the mall. The morale of the front office staff is usually reduced after a full days work as they are likely to feel fatigued. IT IS NOT AUTOMATED The current system requires constant supervision and personnel presence to run effectively. The absence of this (supervision) hinders the system and wades off prospective customers as well as taints the reputation of the store. However, the problem involved here is that more attention is given to the shopping process and other areas are neglected because the staff required to manage them are supervising others. THE CUSTOMER HAS LIMITED OPTIONS Here the customers does not get adequate information regarding different product and other important information, as a result these the store might loose their prospective customers. UNRELIABLE The current system has many flaws in its implementation. Flaws such as over out of stock of products, number of product supplied, poor defined specifications, poor documentation. Most of these are caused by the human factors that implement the system. TAKES UP SPACE Data is usually stored in hard copies( in filing cabinets) thus requiring valuable office space:- Since the current system makes use of office files and filing cabinet to store records of product, suppliers and staff, a lot of space is required to accommodate large volume of these records. DATA INSECURITY With the current system, records and other important information are prone to theft, unauthorized manipulation and lose due to fire. These files can even be easily accessed by unauthorized people. IT IS COST INTENSIVE The current system requires lots of funds to maintain its smooth operation due to the purchase of paper, stationeries, filing cabinets, phone bills, e.t.c LIMITED CONTROL OVER PURCHASED ITEMS The current system makes it difficult/tedious for the customers to have control over purchased product for example returning and asking for refunds for an already purchased product. SOLUTION TO PROBLEMS OF CURRENT SYSTEM RE: IT IS TIME CONSUMING The proposed system aims to achieve a record time of 3-6 minutes for registered customers and 6-10 minutes for new customers depending on the customer shopping items. Also, with the customer account module running, the customer need not submit his details every time, he just supplies his user ID and his details are automatically uploaded. RE: IT IS TEDIOUS Since the number of customers to come to the sales would reduce, front office staff fatigue is less likely to occur, and as a result, the morale towards work of the staff would increase. Also, the customers would not have to go through the burden of queuing to lodge. RE: IT IS NOT AUTOMATED The proposed system would be developed in simple everyday language, thus making it simple for any body that can read and use a computer to book a room online. Also, staff supervision is not required for the receptionists and other front office staff, this is because the customer details are simply uploaded to the computer in the hotel, and can be opened by a simple mouse click. RE: THE CUSTOMER HAS LIMITED OPTIONS The new system would not only have information concerning the new system, it would make it possible for the customers to ask questions online and have their answers mailed to them. Thus making the enquiry process easy and increasing customer satisfaction. RE: UNRELIABLE The new system is computer based and thus the issue of human factor does not come up. The computer works with the principle GIGO (Garbage-In-Garbage-Out) which means the computer only supplies what the user had given before. RE: TAKES UP SPACE Since the new system is computer based, space requirement would be a very trivial issue because files would be stored in your computer hard disk. This means there is no need to have physical storage locations. RE: DATA INSECURITY In the proposed system, data security is very important as access specifiers would be made available at virtually every level of information. RE: IT IS COST INTENSIVE Since the system is computer based, the only form of paperwork needed would be printing sales report at the end of every month, which is normal and nothing compared to the tedious paper work which currently is being used. The computerization thereby means that the hotel would no longer have to budget so much money for provision of stationary anymore. RE: LIMITED CONTROL OVER RESERVATION The proposed system provides the customers the flexibility to control their reservations. Customers can modify their reservation at any point before the check in time. They can even cancel reservations without loosing their money as opposed to the current system where the customer looses 50% if he/she does not lodge.

Saturday, January 18, 2020

It Was Sheer Good Fortune That the Conservative Party in May 1955

â€Å"It was sheer good fortune that the Conservative Party were returned to office in May 1955. † Discuss. In the May 1955 General Election, the Conservatives won 344 seats, winning with an overall majority of 58; with Labour winning 277 and 3. 9% of votes were for Liberal and Others. It can be argued that the Conservatives were returned to office in 1955 due sheer good fortune. However, we must explore the other options as to why the Tory party won, particularly how the Conservative party looked against the opposition. In 1951, the economy was in turmoil.There was a balance of payments crisis which leads to a ? 700 million deficit. Also, countries started to buy imports from other countries outside of the UK, so Britain’s export market was damaged. However, by 1952, the government had recovered, and by 1954, Great Britain was flourishing; rationing was abolished, unemployment was reduced and it was the end of austerity and the start of the era of affluence. This is an example of good fortune because coincidently, Britain’s economy had fully recovered not long before the election.Also, due to the condition of the opposition, the Conservatives seemed like a stable government. There was a right-left split in Labour, between Gaitskell and Bevan. This showed that the Labour party was unorganised and could never lead the country properly as they wouldn’t be able to agree on important decisions. This is another example of how the Conservatives won through good fortune, as British citizens wanted consistency and efficiency, which was best displayed by the Tories. One month before the election, Churchill resigned. He was replaced by Mr.Eden, a popular replacement. He was the Foreign Secretary and a statesman; this had earned him a good reputation. This is an example of good fortune because the public liked Eden, and for him to become Prime Minister a month before the election due to Churchill’s resignation was good for Conservative p opularity. Other factors as to why the Conservatives were returned to office include the events that took place during the time when Churchill was Prime Minister. During Churchill’s time as Prime Minister, the Korean War ended – in 1953 to be exact.The public were happy about this because Britain couldn’t afford to be paying for a war. Therefore, this would leave Britons in the Conservatives favour, which would result in them being voted in again. Also, between 1951 and 1954, Arthur Macmillan, the Minister of Housing, was able to fulfil the ‘300,000’ houses a year pledge in 1953, a year early. This showed that the party was organised and were serious about their policies, which would have helped their popularity in the election because people would know that the Tory party were committed and would mean what they promised.The Coronation of Queen Elizabeth in 1953 was also significant because it lifted the mood of the electorate and brought about a fe eling of optimism. This would have raised Conservative support because the Coronation was during the time of a Conservative government. It can be argued that the reason the Conservatives were voted in again was that they worked hard on their campaign to attract the voters that were undecided on which party to vote for.They focused on their electoral appeal, and they were united and working together, where as Labour was not due to the split between the Bevians and the Gaitskillites. The Conservatives’ policies were also favourable. Butler’s 1955 Budget was appealing because it cut taxes considerably. The cuts included a 6d reduction in income tax plus higher personal allowances. Voters liked this because it means they do not have to pay as much money back to the government, and as humans we like to keep our money.Overall, when we take all the factors into consideration, the most important reason for the Conservatives returning to office in 1955 is that when compared to the Labour party, which was disunited due to the split between the right and the left wing members, the Conservatives seemed to be a reliable and consistent party. Their policies were good and the Housing pledge was proof that they are trustworthy. Above all, they were a well organised party that were able to focus on appealing to the electorate while Labour was held back by the state of the party.

Friday, January 10, 2020

Key Pieces of Writing an Essay about Myself

Key Pieces of Writing an Essay about Myself Together with the UK Essay Help undergraduates can't be concerned about the time but delight in a complete life. Now you know a bit about what online essay writers do, there are a range of important reasons why you need to only trust experienced academic writers to supply you with an adequate paper. After all, if you truly need to stick out amongst a sea of essays, you don't wish to be writing on exactly the same topics. First of all, do remember you should decide on the correct material for the audience you're writing for. The Appeal of Writing an Essay about Myself There are lots of important facets which make essay writing homework such a daunting job to finish. If you have not ever written an essay before, or when you struggle with writing and wish to enhance your skills, it's a superb notion to experience several actions in the essay writing process. 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Wednesday, January 1, 2020

The Decline Of The 21st Century - 1527 Words

Americans are not amateurs in challenging the current paradigm and fighting for its shift. The 21st century has brought about much needed conversions in America. Conversations including gay marriage rights, fair pay between men and women, gun control laws and many others. These conversations emerge when our basic human rights are infringed upon. Thus, healthcare in America is not immune to these conversations; on the contrary, our healthcare system has numerous issues to address. Among of them, dementia may be one of the most important. Why, you may ask? Let us begin with the fact that dementia is the sixth leading cause of death in America. According to the RAND Corporation, backed by the federal administration, â€Å"15 percent of people aged 71 or older, about 3.8 million people, have dementia†5. That information might sound irrelevant to some but it is vital in understanding the future. In the same report, it is stated that by 2040 that estimate will inflate to 9.1 million people 5. The rapid progression is due to the maturation of the baby boomer generation. According to Dr. Richard J. Hodes, director of the National Institute on Aging, â€Å"there are going to be more older people with fewer children to be informal caregivers for them, which is going to intensify the problem even more.† The question of how future Americans deal with end of life advanced dementia has not been nationally agreed upon. Not only will the increase of the elde rly population cause the inevitableShow MoreRelatedMedia s Goals For The Future977 Words   |  4 Pagessend out messages via mass media† (1). One such outlet is 21st Century Fox, a global media organization involved in the production and distribution of media content across a variety of platforms (2). Throughout this paper, several key aspects of Fox will be analyzed in depth, including the company’s goals for the future, plan to overcome obstacles to achieve these goals, and impacts that achieving these goals will have on consumers. 21st Century Fox has a clear and concise vision for the future of theirRead MoreSyria And The Greater Fertile Crescent832 Words   |  4 PagesOne such factor that ignited the following sequence of events was the Syrians governments agricultural policy of increasing agricultural production to assist rural constituents. The increase in unsustainable agricultural production led to a rapid decline of groundwater in which farms without access to irrigation canals linked to river tributaries, pumped groundwater supplies roughly 60% of all water used for irrigation purposes. Thus when a severe drought began in 2006/2007, the agricultural systemRead MoreReading Is A 21st Century727 Words   |  3 PagesReading Is a 21st Century Skill According to a study recorded in April by the U.S. Department of Education and the National Institute of Literacy, twenty-one percent of adults in the United States read below a fifth grade level. The reason for this is because in this century, technology has taken over a very large portion of the way society learns. This means that instead of reading an actual book, people swipe their fingers across a screen to turn a page. Reading is an important 21st century skill becauseRead MoreThe Concept of Nationalism in the 20th and 21st Century1228 Words   |  5 Pagesï » ¿Nationalism in the 20th and 21st Century: The concept of nationalism is in essence an odd organization that has had significant impacts in world history through shaping the political and social aspects of the society. As an important aspect in the development of the society, the concept of nationalism has basically been analyzed based on its impact on the emergence of nation-states across the globe. In most cases, these analyses have been conducted to determine the influence of nationalism onRead MoreEssay On The Third Amendment818 Words   |  4 PagesAct. The reason it was made is confirmed through the origins of the law. The English started to disapprove of the soldiers that were quartered in their homes because they thought that the soldiers would do what they wanted. They also started to decline the governments message into telling them to quarter the soldiers in their homes. â€Å"It is an indication of a desire, in 1789, to protect civilians from military bullying.† (â€Å"1791: US Bill†). 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Critical thinking has been a part of the human advancement all through history, from the improvement of ahead of schedule devices, to horticultural headways, to the innovation of antibodies, to land and oceanRead MoreThe Mortgage Crisi- Cause and Effect1167 Words   |  5 PagesThe 21st Century Mortgage Crisis ENGL106 January 22, 2011 Abstract The 21st century mortgage crisis is certainly a key factor to the current financial catastrophe. There are multiple events that contributed to the downward spiral of the mortgage business. The crisis can be directly linked to the overzealous dreams of home ownership to the manipulation and failure of capitalism. What started out as mortgage bankers’ relaxed and deregulated approach to funding unqualified lenders has turnedRead MoreThe United States Should Order World Politics1485 Words   |  6 Pagesfinancial system, and the United States political influence around the world remains very strong as well. However, according to Michael Mann; there are series of limitations to US power. According to the article the First Failed Empires of the 21st Century, Michael Mann argues that those limits to power are Economic, Military, Political, and Ideological. According to Michael Mann, â€Å"though US domination of the world economy is much less than in the first decades after 1945, it remains the main engineRead MoreThe Age Of Nonpolarity And Foreign Affairs1565 Words   |  7 PagesNonpolarity’, Foreign Affairs ,P44-56 Predicting the characteristics of the 21st century, the author and former director of policy planning for the department of state ambassador Haass Richard. N Emphasizes that the principal characteristics of the 21st century is turning out to be non-polar, where the united states is joined by increasingly powerful states as well as centers with meaningful powers. He elaborates in the new century that a number of non- state actors will also influence the behavior of

Tuesday, December 24, 2019

Drug Testing During The Vietnam War - 2271 Words

Drug testing through urinalysis was first used on military personnel coming home from the Vietnam War and on people receiving treatment for drug abuse issues. Since then, drug testing has been done on a wide array of populations, including criminals, parents, children, pregnant women, and employees. â€Å"Drug testing is most prevalent in the United States, where drug enforcement and punishment are primary strategies to address drug use in society† (Macdonald et al., 2001) Policymakers have increasingly blamed key problems of the welfare system, like welfare dependency and the reduced likelihood of getting jobs among recipients, to alcohol and drug addiction. The outcome has been a swarm of new federal, state, and local policies aimed at moving substance abusers off of welfare and towards independence. Schmidt, Weisner, and Wiley (1998) note that in 1997 congress eliminated Supplemental Security Income (SSI) for people with a primary diagnosis of drug addiction. The purpose was to encourage substance abusers to take responsibility for their illegal drug use. Another objective of the federal benefit termination was to address a public perception that â€Å"providing federal disability benefits to drug addicts only enabled their illegal drug use† (Schmidt et al., 1998). â€Å"In 2011, three dozen states considered bills that require applicants to pass a drug test before they qualify for income assistance through the Temporary Assistance to Needy Families Program (TANF)† (Schmidt et al.,Show MoreRelatedSubstance Abuse At The Pennsylvania National Guard888 Words   |  4 Pagesindividuals need help before things could potentially become fatal. In the article, Greenagel discusses how one of the major addictions in the military are prescription drugs and how he helps soldiers through the recovery process. His main goal is to spread awareness and to make military officials understand how big of an issue drugs really are and how they can work towards a resolution. He is currently working at the Pennsylvania National Guard as a behavioral health officer to help soldiers withRead MoreCultural Change Of The Vietnam War1387 Words   |  6 PagesAs America was fighting a war for freedom in another country, unruly teens were fighting their own at home. Cultural change, the explosion of free love, youthful rebellion, and a new liberal mindset all seemed to have one underlying device in common; drug use. The late 1960’s into the early and mid-70’s found the perfect environment for recreational drug use. Music and arts celebrated this lifestyle, as well as free thinkers and their idiotic philosophies about spiritual elation through mind alteringRead MoreDrug Testing For Welfare Recipients1347 Words   |  6 Pagesuse of drug testing among welfare recipients. Thirteen states have passed legislation and there are currently seven states testing applicants for drugs. The results have been somewhat anticlimactic, as the number of positive drug test results is lower than the national average. There are many concerns surrounding the issue of drug testing welfare recipients, including the cost, constitutionality, and the effect on children. History In 1971, President Richard Nixon initiated the national War on DrugsRead MoreEssay on Drug Use in the 1960s1519 Words   |  7 PagesDrug Use in the 1960s The time: the 1960s. The place: United States of America. Who? The youth. Doing what? Using drugs. Why? Many reasons. The 1960s proved to be a very turbulent time in the history of American youth growing up. There were many different activist movements all over the country. The primary drug user was the male college student involved in politics. He used mostly marijuana, some cocaine or LSD and of course alcohol. The sixites culminated with perhaps the biggest public sceneRead MoreAn Age Of Dramatic Social And Political Changes1164 Words   |  5 Pages Many events occurred during all the eras, but they all differ from each other in many ways. The 1920’s was an age of dramatic social and political changes. For the first time more Americans lived in cities instead of farms. Which eventually led to enormous cultural changes for women; as well as religious divisions. For example, this era is known as the sexual revolution, because of the historical change that occurred to the wo men. After earning their right to vote with the nineteenth amendment inRead MoreThe Social Welfare Issue Of The Vietnam War1481 Words   |  6 Pageswelfare issue homelessness and my population will be Veterans of the Vietnam War. The majority of homeless Veterans are mostly likely males, who are physically disable, poor, or lived in disadvantaged communities. This is a result of lack of support and lack of resources. Many risk factors that play a role in the Veterans homeless society is lack of support, isolation after discharge, and low housing availability. Many Vietnam veterans experience homelessness, the Housing and Urban Development reportedRead MoreA Brief Note On Fight Drug Resistant Malaria1482 Words   |  6 Pages Dr Tu Youyou 2015 Nobel Prize recipient for finding a drug to fight drug-resistant malaria Chinese Pharmacologist, Dr. Tu Youyou (pronounced Too Yoyo) is the first female Chinese citizen to win a Nobel, and the first Chinese citizen to win a Nobel in Medicine (Wsjcom,2015). Having been born, raised and carried out her work in China, she is the first Citizen of The Peoples Republic of China to win a Nobel in Science, despite not having a PhD. (there was no post graduate education until 1979 inRead MorePost Traumatic Stress Disorder ( Ptsd )1560 Words   |  7 Pagesoccurred. When man is placed in a position that is not natural, it can be difficult on a human’s mind to process events and deal with the effects on long term health of a person’s psychological. War is defined as conflict between two different groups of individuals. There are many reasons for why wars and other conflicts happen, but the warfighter has the greatest psychological burden placed on them. Over time understanding and acceptance on dealing with Post Traumatic Stress Disorder (PTSD) hasR ead MoreAnimal Testing Should Not Be Banned1136 Words   |  5 Pagesis not the most accurate testing, just because some medicine and cosmetic product pass an animal test it doesn’t mean it has a beneficial effect on humans. Animal tests have evolved in many ways throughout history in negative and positive ways. A strong negative being that we are different from animals but not just animals we are also different from each other. There are many arguments that we humans wouldn’t be where we are today if it wasn’t for reliance on animal testing. However, because of allRead MorePositive Influence of Hippies on Canadian Society in the 1960s.1330 Words   |  6 PagesHippies on Canadian society in the 1960s. Natasha Kelbas, Ms. Van Hatten December 17th 2009 CHC2D1-05 Hippies are the real activists of freedom who love each other in a positive way. The word hippies generally invoke sterotypes that involves drugs, sex and bare feet. Though it is true that many hippies did practice these sterotypes, they were people who fought for rights and freedom without violence. They gave up the traditional morals and values to promote new values that were about freedom

Monday, December 16, 2019

Branding Yoga Free Essays

Marketing Management Professor: Dr. Todd Arnold Student: Rodrigo Jesus Ramirez Martagon Bachelor of Business Administration Case: Branding Yoga 10/22/2012 Yoga in 2008 just in America has become a 5. 7 billion business (Yoga in America, 2008) and had almost 16 million people were practitioners of yoga, (Yoga Journal, 2008). We will write a custom essay sample on Branding Yoga or any similar topic only for you Order Now Nowadays there are more than 22 million people practicing yoga (United Stated Yoga Federation, 2012). Gender of US yoga practitioners are 72. 2% Female and 27. 8% Male. 44% Percentage of U. S. yoga practitioners with household income of more than $75,000; 24% earn more than $100,000. The Age of U. S. yoga practitioners are 40. 6%: 18 – 34 years of age, 41. 0%: 35-54 years of age and 18. 4%: Over 55 years of age (Namasta, 2012). Bikram Choudhury is an Indian yoga guru and he is the founder of Bikram Yoga. Bikram Yoga is a 26 postures type of Hatha yoga done in a hot (105 degrees Fahrenheit or greater) environment. Bikram yoga simplified the techniques of traditional yoga and became popular in the early 1970s. Bikram patented the 26 postures under the U. S. copyright. In 2006 he had more than 1650 Yoga Studios around the world. He is the person who owns the biggest gyms in America. (Bikram Yoga College, 2012) ] In the other hand there is a former model named Tara Stiles, she start practicing just for the relax feeling and made her first YouTube videos for a request of his model job in Ford Modeling Agency. After leaving the modeling agency, she decided to make her own yoga classes so, she make more videos to promote her. She also wrote for a couple of blogs (Women’s Health and The Huffington). She became popular because she was very straightforward and good looking; and more important, she made the yoga lessons simple and without the Sanskrit words for the poses or chant in her classes. But beside her success she does not think in patent her class’s style. [ (IMDb, 2012) ] The Hindu American Foundation is a group is an advocacy group providing a progressive Hindu American voice. The Foundation interacts with and educates leaders in public policy, academia, media, and the public at large about Hinduism and global issues concerning Hindus, such as religious liberty, the misportrayal of Hinduism, hate speech, hate crimes, and human rights. By promoting the Hindu and American ideals of understanding, tolerance and pluralism, HAF stands firmly against hate, discrimination, defamation and terror (Hindu American Foundation, 212). The Hindu American Foundation were concerned about the yoga’s roots and all that the yoga carries. Nowadays the three, Bikram Choudhury, Tara Styles and Hindu American Foundation, are the most relevant people/organizations in America to think in making the yoga a whole brand. But first is important to be sure which are the differences that make every one of them different from the other (strengths and weaknesses). | Strength | Weakness| Bikram Choudhury| 1st big school in America| to strict schedule | Â  | more than 1600 schools in all around the world| not for every one (to hot temperature)| Â  | patented method| to long classes| | recognition among yoga’s community| most people think is for older people| Â  | many products of their own| Â  | Tara Styles| easiest teaching style among all the other classes| lack of branding in their classes| Â  | the faster way to do yoga| She is not interested in patenting or registering her classes| Â  | no religion or other similar stuff in her classes| she does not have more yoga studios around the US| Â  | On the internet for free| Â  | Hindu American Foundation| recognition of have the most ancient knowledge| they don’t own a brand for yoga classes| | there is no person to be their face of yoga | They want that people be aware of the Hindu roots of yoga| So to be a new competitor is important to be aware that you can take advantage of what they have already done or what they are still missing. The yoga industry is like many others out there, I can relate yoga with soccer because before they had FIFA they played with the rules of their preference and no one really knew how to play around the world the same sport even the ore of the sport was the same: have fun and score goals. So when FIFA is created, they put together all the people who wanted to play soccer and develop rules. Although there were people who does not liked the soccer, so they created the rugby. With yoga is the same just that they have more streams. This entire people try to achieve a common result, health in the path of yoga. So this is simi lar to the case whit Bikram, Tara and the Hindu American Foundation and they can get together for the common bases or they can do yoga as now. The strategies they already develop can be taken by local business finding what is going to work for specific a market. In my case, I decided to work with a local business call Red Earth Yoga Center. They already work with a target market, people who studies or works in OSU, offering for them special prices. They also try to please their customers with different kinds of classes (hot yoga, beginning yoga, beginning and beyond, among others) and have programs for High and junior high schools. They cannot use Groupon because there is none service in Stillwater. They can choose between being part of a bigger organization (Bikram’s Yoga or Department of Ayush) or stay the way that they are right now. I highly recommend stay the way that they are right now because there are none companies who are in the same situation (being in a town which lives for a university) who can stand or adapt his franchise to that specific panorama, and the most probably thing to happened is to change his procedure to the franchisor’s procedure and lose the core of the business that they already own. They can take advantage of what is already work or does not work out for the successful business, like yoga with less heat, and shorter classes. They can sell merchandise from different yoga brands, and use the Easy Americanized style of Tara Stiles among other strategies. Bibliography Bikram Yoga College. (2012). About Bikram Yoga. Retrieved 10 20, 2012, from http://www. bikramyoga. com/BikramYoga/about_bikram_yoga. php Hindu American Foundation. (212, 10 10). Who are we: Hindu American Foundation. Retrieved 10 20, 2012, from http://www. afsite. org/about/who_we_are IMDb. (2012). Biography. Retrieved 10 20, 2012, from http://www. imdb. com/name/nm1423093/bio Namasta. (2012 10-10). Namasta. Retrieved 2012 20-10 from http://www. namasta. com/pressresources. php United Stated Yoga Federation. (2012 10). usayoga. Retrieved 2012 20-10 from http://www. usayoga. org/ (2008). Yoga in America. Market Study. Yoga Journal. (2008 26-02). www. yogajournal. com. Retrieved 2012 20-10 from yoga jou rnal: www. yogajournal. com/advertise/press_releases/10 How to cite Branding Yoga, Papers

Sunday, December 8, 2019

Samuel Taylor Coleridge, to those who know and und Essay Example For Students

Samuel Taylor Coleridge, to those who know and und Essay erstand his poems well, exists in three modes, as Philosopher, Poet, Friend. If the truth were told, we should all be obliged to admit that the Philosopher escapes us. It is the opinion of many that Coleridge as Poet is almost equally an evanescent shadow; and though the many are in this quite mistaken, they have some excuse for thinking thus, because his fulfillment falls far short of his promise. Due to Coleridges complex styles of writing, the concept and meaning of his poems can be taken in more ways than one and are often criticized by the individual reader, but the true meaning only lies inside his head. The failure to appreciate how extremely great the fulfillment exists, the causes of this injustice to Coleridge the Poet are the splendor of the three poems of his which everybody knows and admires, and also the habit of regarding him as a mere satellite of Wordsworth, or at least as Wordsworths weaker brother. These are his Poems of Friendship. They cannot be even vaguely understood unless the reader knows what persons Coleridge has in mind. They are, for the most part, poems in which reference is made with fine particularity to certain places. They were composed as the expression of feelings which were occasioned by quite definite events. Between the lines, when we know their meaning, we catch glimpses of those delightful people who formed the golden inner circle of his friends in the days of his young manhood. They may all be termed, as Coleridge himself names one or two of them, Conversation Poems, for even when they are soliloquies the sociable man who wrote them could not even think without supposing a listener. They require and reward considerable knowledge of his life and especially the life of his heart. This is not so certainly the case with his three famous Mystery Poems, in which the spellbound reader sees visions and hears music which float in from a magic realm and float out again into unfathomable space. Their perfection not of this world nor founded on history of circumstances. No knowledge of their origin or mechanism can increase their beauty or enrich their charm. To attempt to account for them, to write footnotes about them, if it were hoped thereby to make them more powerful in their effect upon the imagination, would be ridiculous and pedantic, however fruitful of knowledge and interest the exercise might be. While the Philosopher has wandered away into a vague limbo of unfinished projects and the Poet of Cristabel and its companion stars can only gaze in mute wonder upon the constellation he fixed in the heavens, the Poet of the Friendly Pieces lingers among us and can be questioned. We owe it to him and to ourselves to appreciate them. It is unfair to his genius that he should be represented in most anthologies of English verse only be the Mystery Poems, and that those who read the Poems of Friendship should be generally be ignorant of their meaning. It is unfair to ourselves that we should refuse the companionship of the most open-hearted of men, a generous spirit, willing to reveal to us the riches of his mind, a man whom all can understand and no one can help loving. There is not so much kindness, humor, wisdom, and frankness offered to most of us in the ordinary intercourse of life that we can afford to decline the outstretched hand of Coleridge. Poetry draws mankind together, break s down barriers, relieves loneliness, shows us ourselves in others and others in ourselves. It is the friendly art. It ignores time and space. National, racial, and secular differences fall at its touch, which is the touch of kinship, and when we feel this we laugh shamefacedly at our pretensions, timiditys, and reserves. Everything in antiquity is antiquated except its art and especially its poetry. That is scarcely less fresh than when it fell first from living lips. The religion of the ancients is to us superstition, their science childishness, but their poetry is as valid and vital as our own. It is the nature of all great poetry to open and bring together the hearts of men. And few poets have so generously given themselves out to us as Coleridge. The gift is rare and wonderful because he was a very good man, even more that because of his marvelous mind. When he was said to be good, he was said to be loving. The compositions which are denominated as the Poems of Friendship or Co nversation Poems are The Eolian Harp, Reflections on having left a Place of Retirement, This Lime-Tree Bower my Prison, Frost at Midnight, Fears in Solitude, and The Nightingale. The list is not complete; there are shorter pieces which might be added; but these are the most substantial and the best. Imporant Decisions In Huck Finn EssayDue to Coleridges complex styles of writing, the concept and meaning of his poems can be taken in more ways that one and are often criticized by the individual reader, but the true meaning only lies inside his head. It is the nature of all great poetry to open and bring together the hearts of men. Coleridges poetry is one of friendship with a loving behavior, and that is the reason why people are attracted to his literature.